PMC Partnership Brings Variety, Hollywood Life, BGR and More into ClearPier’s Offerings
Toronto, ON. – ClearPier officially announced their partnership with Penske Media Corporation (PMC), a leading digital media company and publisher of a leading news brands such as Variety, WWD, Indiewire, Deadline, BGR, HollywoodLife, TVLine and more.
PMC’s owned and operated brands reach over 147 million visitors each month (comScore, July2016). Among its most popular sites, HollywoodLife boasts over 4.2 million unique Canadian page views each month, followed by TVLine with over 1.2 million monthly Canadian unique views. This exclusive representation deal not only significantly expands ClearPier’s entertainment news audience segment, but also bolsters PMC’s commitment to Canadian audiences.
“We are excited to work with ClearPier given their comprehensive capabilities across standard IAB inventory, programmatic open exchange, PMP, custom units, user data and more.”
Brian Levine / Senior Director, Monetization
Penske Media Corporation
Brian Levine, Senior Director of Monetization at PMC, commented on the partnership stating, “PMC’s portfolio of websites has been growing rapidly and we view Canada as a key market for our brands and readers. We are excited to work with ClearPier given their comprehensive capabilities across standard IAB inventory, programmatic open exchange, PMP, custom units, user data and more.”
“We’re thrilled to be partnering with PMC as they refocus on their Canadian audience. PMC is a wonderful addition to our premium site-list. This partnership allows advertisers working with ClearPier to reach and even larger millennial audience, which is one of the key consumer demographics driving growth in the Canadian market,” Sunil Abraham, ClearPier CEO, commented.
PMC has a large millennial audience between the ages of 18 and 34 interested in entertainment, tech, and fashion news. A large portion of PMC’s audience also falls within the +$100K HHI range and includes influential thought leaders in the global entertainment and fashion industries. ClearPier’s partnership with PMC significantly expands the company’s entertainment news vertical.
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Media Contact
Jenny Duong
Marketing Manager
jenny.duong@clearpier.com
1-888-515-PIER
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company that engages with audiences across the web, television, mobile, print and social media. PMC’s owned and operated brands reach more than 170 million visitors monthly (comScore, 2015) and Penske Media was recently named one of the Top 100 Private Companies in the United States and North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 20 digital media brands, including its India.com joint venture with ZEE TV in India and Variety Latino joint venture with Univision Communications Inc. PMC additionally owns and produces more than 80 annual events, summits, award shows and conferences while housing a dynamic research and emerging data business. As of 2016, PMC businesses include: PMC Studios, WWD, Variety Inc., Deadline.com, Fairchild Media, M, India.com, GoldDerby.com, FootwearNews.com, TVLine, CricketCountry.com, Hollywood Life, Beauty Inc, BGR, AwardsLine, Bollywood Life, BPB.in, LA411, NY411, Variety Insight, and Indiewire.com. The company is headquartered in New York, NY and Los Angeles, California with an additional 11 offices around the world. For more information, visit www.pmc.com.
Penske Media Corporation
Brian Levine
Senior Director, Monetization
blevine@pmc.com
310-484-2529
