Back to School Basics: Programmatic and RTB

Working in the digital ad industry is like walking on shifting sand – the landscape is constantly changing.

New technologies and strategies are constantly emerging and wading through the jargon of digital can be exhausting.As marketers we must constantly adapt and for those just becoming familiar with online advertising, it’s worth going back to basics.

Get a quick primer on programmatic and real time bidding (RTB). Check out the IAB council’s video below on how programmatic is relevant to brand advertisers, media buyers, and publishers on both sides of the market.

Video courtesy of the IAB.