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Unlocking Mexico's Festive Season

Published October 1, 2024
Guide 5 min read

A Data-Driven Guide for App Marketers to Capitalize on the Biggest Spending Period of the Year. Presented by ClearPier Performance.

The Holiday Surge is Real

The festive season in Mexico, stretching from "El Buen Fin" in November through the New Year, represents a monumental opportunity for app growth. User engagement and spending skyrocket, creating a fiercely competitive but highly rewarding landscape for marketers who are prepared.

+45%

YoY Growth in Shopping App Installs

+25%

YoY Growth in In-App Purchase Revenue

Mapping the Festive Peaks

User activity isn't constant; it surges around key commercial dates. The season kicks off with "El Buen Fin," creating a massive initial wave of installs and purchases, followed by a second major peak leading up to Christmas.

 

Platform Deep Dive: Installs

Android continues to dominate the market in terms of sheer install volume, representing a massive audience for user acquisition campaigns.

 

Platform Deep Dive: Revenue

While smaller in user base, iOS users contribute a disproportionately large share of in-app revenue, making them a crucial, high-value segment.

 

Top Performing App Categories

The festive spirit boosts more than just shopping. Food & Drink apps see a surge from holiday planning, while Finance apps grow as users manage their holiday budgets and take advantage of promotions.

 

The ClearPier Performance Advantage

Navigating the competitive festive season requires more than just a large budget; it requires a smart, data-driven strategy. ClearPier Performance delivers the expertise and technology to turn holiday spending into sustainable growth.

1

Targeted User Acquisition

We go beyond installs to find high-intent users who are most likely to engage and spend during the festive season.

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2

ROAS Optimization

Our programmatic experts continuously optimize campaigns to ensure your ad spend delivers maximum return on ad spend (ROAS), even at peak CPMs.

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3

Scalable & Sustainable Growth

We help you capitalize on the holiday surge to build a larger, more engaged user base that delivers value long after the season ends.

Your Strategic Holiday Checklist

  1. Start Early & Build Momentum: Don't wait for "El Buen Fin." Begin your campaigns in early November to capture early-bird shoppers and build brand awareness before the competition peaks.
  2. Segment Your Audience: Tailor your messaging and creatives for different user segments. Target high-value iOS users with revenue-focused campaigns and leverage Android's scale for broad reach.
  3. Focus on Retargeting: The path to purchase is complex. Use retargeting to re-engage users who have shown interest but haven't converted, reminding them of your value proposition during peak consideration moments.
  4. Partner for Success: The holiday season is not the time for guesswork. Partner with an expert like ClearPier Performance to navigate the market, optimize your spend, and achieve your growth targets.

ClearPier Performance

Your Partner in Data-Driven App Growth.
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Jenny Duong
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