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Successful Partnership: ClearPier and Magalu App

Published October 1, 2024
2 min read

In recent years, Magalu has adopted a bold strategy of exponential growth, seeking to expand its presence and relevance in the digital economy. As a digital retail ecosystem, the company empowers thousands of businesses to enter the online world.

Why Magalu Chose ClearPier: Strategy, Efficiency, and Results

To sustainably scale its KPIs, reduce costs, and maximize ROI, Magalu recognized the need for a specialized partner. That's when ClearPier's expertise became a key differentiator for the evolution of the app's campaigns. With precise strategic planning, continuous communication, and in-depth analysis, ClearPier went beyond simply optimizing traffic and controlling fraud.

Our team helped integrate robust dashboards, providing detailed measurements of proprietary metrics and validating KPIs in Magalu's Business Intelligence (BI). This work led to more assertive decisions and a direct impact on the growth and efficiency of the campaigns.

 

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ClearPier's Differentiator: Data-Driven Performance

Over the last four years, the ClearPier + Magalu App partnership has become a benchmark for advanced user acquisition strategies. Our team rigorously curated the best publishers to ensure qualified traffic at an optimized cost. Our close relationship with the client, strategic alignment, and continuous campaign analysis allowed us to become an important affiliate traffic partner for the Magalu App.

Our edge over other players was our analytical approach and transparency. Detailed performance reports, frequent alignment meetings, and the implementation of anti-fraud strategies ensured continuous optimization of investments, maximizing results with efficiency and reliability.


Results Achieved in 2024

The numbers speak for themselves. The partnership between ClearPier and Magalu delivered excellent results for the app in 2024:

  • Growth in the app's user base through the campaigns, compared to organic growth.
  • 10% reduction in cost per user, optimizing investments without compromising quality.
  • 15% increase in ROI above target, as analyzed by AppsFlyer, a joint MMP partner of Magalu and ClearPier.

Furthermore, transparency and analytical rigor were decisive differentiators. Our anti-fraud strategies, combined with in-depth data analysis in partnership with the client, allowed for absolute control over traffic quality, ensuring that every investment translated into real and sustainable growth. Thus, with planning, innovation, and excellence in execution, Magalu continues to expand its presence and drive the success of its application in the market.

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Amanda Nique
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