From advertisers to publishers,
and ad-tech providers, the
video evolution effects everyone.

This morning when you scrolled through your feed on your phone, how many videos did you encounter? Browsing through your favourite news site, how many videos did you see while you scrolled? Chances are you saw a lot of videos.

Whether they are simply cat videos on your social feed, humorous content, or pre-roll ads, they’re everywhere! Video, its here to stay.

The video revolution has been unfolding in the industry for some time now, but advertisers, publishers, and ad-tech providers alike are beginning to re-assess how to best utilize this media format. Born from the TV tradition, video is evolving for the new digital age across our screens.

We explore how this evolution is effecting the digital advertising landscape and changing it forever. Check out the infographic below!


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