Digital Day 2016, presented by the Advertising Club of Toronto, was a big success this year. Hundreds of advertisers, media planners, technologists and creators came together to celebrate the power of collaboration and to honour each other’s achievements.

ClearPier’s Blyk Media Division was nominated for the Best in Class Award for our BBM Sticker campaign for Krombacher. The unique sticker campaign targeted Canadian and US audiences to drive brand awareness and engagement, and was met with enthusiasm by audiences globally. Krombacher’s stickers were designed by David Morello, Creative Director at Werk Creativ, and our very own Kingsley Fialho spearheaded the campaign which, besides from being a big success, finished as a top three finalist in its category.

Check out the nomination video below:

Krombacher Beer is the first North American brand to take advantage of Blackberry Messenger’s unique, brandable and clickable mobile stickers. Together Blyk and Blackberry’s exclusive Media Sales agency have been evangelizing the innovative  BBM* Advertising Solutions to major brand owners and agency groups since launching the line in late 2014.

On the campaign, Christie Kokoshko, Marketing Manager for Krombacher North America enthused: It has been a great experience to work with the Blyk / BBM team to create our sticker pack*. Krombacher is growing steadily through a national network of prestige venues across Canada. Our brand represents European quality, international camaraderie and real sociability. We are delighted to offer BBM’s Canadian audience our innovative, interactive stickers free-of-charge and truly hope they will embrace our Krombacher emoticons to communicate with their friends and colleagues in a fun and friendly way.”  

Commenting on the nomination, Fialho mentioned that one of the biggest challenges with the campaign was figuring out a way to connect with audiences in a conversational and creative way to generate true engagement. Through the BBM app which is still strong, the Krombacher campaign was able to do just that.

 If you missed Digital Day 2016, check out all our live tweets below!

Until next year!


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