The Challenge
The leading cryptocurrency exchange aimed to significantly scale its user acquisition efforts. However, they faced the dual challenge of maintaining an average revenue per user (ARPU) of $20+ and keeping the cost per acquisition (CPA) at or below $65. These financial benchmarks were critical to ensure that scaling efforts translated into profitable growth rather than just increased volume.
The Solution
The cryptocurrency exchange decided to strategically increase volume in key Tier 2 geographies. This approach not only drove revenue growth but maintained performance benchmarks, thereby building client confidence. The careful optimization of budget allocation ensured that KPI targets were met in each region. By demonstrating consistent performance, the client felt comfortable increasing their budget from $30K to $500K over six months, allowing for fewer budget restrictions across specific countries.
The Results
The results were impressive. Over six months, the budget grew from $30K to $500K. Since November, there has been a month-over-month increase in revenue, with controlled scaling enabling sustained performance. The client's willingness to expand investment has allowed for further optimization, ensuring continued success in high-performing geographies. Metrics such as the target ARPU of $20+ and a target CPA of $65 were consistently met, proving the effectiveness of the strategy.
