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A Leading Banking App Surpassed Client’s Goals Leading to Increased Spend​

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Industry

Financial Services

Challenge

The fintech company needed to scale while keeping eCPE, CAC, and fraud rates within strict benchmarks. Ensuring efficient growth while controlling fraud and traffic quality was a key challenge.

Results

We implemented a strategic media plan, carefully selecting publishers and leveraging fraud optimization tools to monitor and remove underperforming sources. This targeted approach ensured efficient scaling while keeping fraud well below industry benchmarks.

Key Product

ClearPier Performance (CPP)

<10%
Fraud Benchmark
5%
Actual Fraud Rate
<$1K
CAC Benchmark
<$70
ECPE
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About Our Customer

A leading neobank offering fee-free banking services, early direct deposit, and automated savings features. Focused on financial accessibility, it provides a mobile-first experience with no hidden fees, appealing to consumers seeking a modern alternative to traditional banks.

The Objective

A leading fintech company was seeking a new partner to scale while maintaining an overall eCPE of $50-$70, a CAC between $700-$1000, and a fraud rate below the industry benchmark of 10% (previously 20%). The goal was to drive efficient growth while ensuring traffic quality and fraud control.

The Solution

We implemented a strategic media plan with a rigorous vetting system. We carefully selected a controlled number of publishers (7-8) across 20-25 PIDs, allowing us to actively monitor performance and manage fraud. Rather than allowing all media sources to run unchecked, we used historical data and learnings to optimize publisher selection—actively checking and removing sources not meeting the KPI and Fraud metrics. We leveraged our own proprietary fraud optimization tool plus AF's P360 to maintain quality and ensure compliance with fraud benchmarks. This approach helped us sustain efficiency while scaling the campaign.

The Results

The campaign has consistently exceeded expectations, keeping fraud levels at just 5%, well below the 10% benchmark. CAC has remained within the target range of $700-$1000, ensuring cost efficiency while scaling. As a result, the company has steadily increased budgets, recognizing the ability to drive sustainable growth with high quality.

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