How to Dominate Programmatic User Acquisition Beyond Gaming with Kaden DSP
It's Time to Rethink "Playable"
Playable Ads are no longer just for mobile games. They are high-performance, interactive experiences driving massive growth for apps across all verticals. This format offers a "try-before-you-buy" preview that captivates users, leading to higher quality installs and better retention rates.
3x
Higher Conversion Rates Compared to Video Ads
The User Journey: From Impression to Install
Playable Ads create a seamless and engaging path for the user. Instead of passively watching, they actively participate, which builds a stronger connection to the app's core value from the very first touchpoint.
1. Ad Impression in App
→
2. Interactive Mini-Experience
→
3. Compelling Call-to-Action
The End Goal
High-Intent User Navigates to the App Store for Download
This direct experience filters out low-interest users, significantly boosting install-to-action rates.
Performance That Speaks Volumes
The data is clear. When you compare Playable Ads to traditional formats, the uplift in key performance indicators is significant. Interactivity drives superior results across the entire user acquisition funnel.
Analysis based on aggregated campaign data from Kaden DSP, Q2 2025.
Success Beyond Gaming
Leading apps in competitive verticals like FinTech, E-commerce, and Education are leveraging Playable Ads to simplify complex features and demonstrate value instantly. This strategy is proving highly effective in capturing market share.
The Programmatic Advantage with Kaden DSP
Running Playable Ads through a powerful DSP like Kaden unlocks unparalleled scale and efficiency. Our AI-driven platform ensures your interactive creative reaches the most relevant users at the optimal moment, maximizing your return on ad spend (ROAS).
1
Advanced Audience Targeting
Leverage first-party data and contextual signals to pinpoint users most likely to engage and convert.
2
Real-Time Bidding AI
Our machine learning algorithms dynamically adjust bids based on conversion probability, securing premium inventory efficiently.
3
Creative Optimization
Automatically test variations of your Playable Ad to identify the highest-performing elements and scale your winners.
Best Practices for High-Impact Creatives
Inspired by industry leaders like Playable Factory and Unity Ads, these principles will help you create Playable Ads that convert.
Focus on a Core Loop
Isolate the most engaging action from your app and build a 15-30 second experience around it. Don't overcomplicate.
Clear Instructions
Guide the user immediately. Use simple text or visual cues to show them how to interact. The goal is instant understanding.
Optimize for Mobile
Design for touch controls with large, clear buttons. Ensure fast load times by keeping the creative lightweight (under 5MB).
Showcase Value Quickly
For non-gaming apps, demonstrate a key benefit. A fintech app could let users simulate an investment; an e-commerce app could feature a product customization.
Strong Call-to-Action
After the experience, present a clear, compelling CTA that encourages the user to download the app to continue or unlock more features.
A/B Test Everything
Test different tutorials, CTAs, colors, and gameplay mechanics. Use Kaden DSP's tools to find your winning combination.
Jenny Duong
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