How to Write Headlines that Actually Attract Attention

Headlines really matter if you want to attract those clicks and shares.

Copywriters know, whether it’s print or digital, that headlines are essential to your content’s success. The more people who read your catchy headline and have their interest piqued, the more likely they are to continue reading your content and even share it. In fact, David Ogilvy believed that headlines are worth 90% of advertising dollars.

So yeah, good headlines matter, a lot.

But writing awesome headlines that actually attract attention is a challenge even at the best of times for marketers and publishers. With that in mind, we’ve created an infographic that’s going to make your life easier – or at least, your headline writing life easier. Scroll down to learn the best practices now.