Today, consumers have more options than ever before. They can effortlessly navigate to obtain what they desire at any time. With the pandemic and the rising demand for digital services, competition in the app ecosystem has intensified, and the "Pet" Market holds numerous opportunities for growth, surpassing other markets.
The global pet care market has been experiencing a robust growth trajectory, fueled by increasing pet ownership and consumer spending on pet products and services. By 2027, the market is expected to reach a valuation of $350 billion, offering significant opportunities for industry participants.
A major factor driving this growth is the trend of pet humanization, where pet owners treat their pets as family members and are willing to invest more in their well-being. This has resulted in a heightened demand for high-quality pet food, healthcare products, and premium services such as grooming, daycare, and pet insurance.
Geographically, the pet care market has experienced substantial growth in both developed and emerging markets. Factors like urbanization, evolving lifestyles, and a growing number of single-person households have contributed to the increase in pet ownership across these regions.
The Pet Care Market in Mexico is poised to witness significant growth over the forecast period of 2023-2027. With a growing pet population and increasing disposable income, the demand for pet care products and services is expected to surge. One of the key drivers of market growth is the rising trend of pet humanization, where pets are considered integral members of the family. This has led to an increased focus on pet health and wellness, driving the demand for premium pet food, veterinary services, and pet grooming products. Furthermore, the increasing awareness about the importance of pet nutrition and the availability of a wide range of pet food options in the market are also contributing to the market growth. Pet owners are becoming more conscious of the nutritional needs of their pets and are willing to invest in high-quality pet food products.
The pet care market in Mexico is also witnessing a shift towards e-commerce channels, with online platforms offering convenience. Also, Latin America has become one of the most promising spaces for mobile growth in the world, with over half of its population (54%), for instance, using a larger number of apps than before the COVID-19 pandemic. Users are also spending 18x more time on apps than on websites.
According to data from our partner Adjust, the LATAM region has experienced significant growth in user acquisition rates, with Brazil growing by 29.3% and Mexico by 27.1%.
We know it's challenging to stand out from the crowd. That's why user acquisition for apps needs to be based on a robust strategy that focuses on building a better user experience. To outperform the competition and increase app downloads, you need to impact users where they spend most of their time and feel comfortable downloading your app when they receive the right message. Timing, targeting, personalization, and a strategic channel are the basic combinations needed for efficient acquisition.
Brazil boasts a substantial pet population, with around 140 million pets, including dogs, cats, birds, and fish. This number is anticipated to grow in the coming years as more Brazilians embrace pet ownership. As a result, the demand for pet care products and services is on the rise.
The increase in disposable income among Brazilians has further fueled the expansion of the pet care market. With more financial resources, people are inclined to invest in premium pet food, healthcare, and grooming products.
Additionally, evolving attitudes towards pets have spurred a demand for high-quality pet products and services. The Brazilian pet care market is highly competitive, with both local and international companies vying for market share. Latin America, including Brazil, has emerged as a promising region for mobile growth, with over half of its population (54%) using more apps than before the COVID-19 pandemic. Users are also spending 18 times more time on apps than on websites.
According to data from our partner Adjust, the LATAM region has seen significant growth in user acquisition rates, with Brazil experiencing a 29.3% increase and Mexico a 27.1% rise.
Standing out in this competitive landscape is challenging. Therefore, app user acquisition must be grounded in a robust strategy that enhances user experience. To surpass competitors and boost app downloads, it's crucial to engage users where they spend most of their time and ensure they feel comfortable downloading your app when they receive the right message. Effective acquisition relies on the strategic combination of timing, targeting, personalization, and channel selection. Innovation in sourcing new users and enhancing their loyalty and spending is evident, with new channels and methods being widely adopted to achieve these goals.
The North American pet care market is poised for substantial expansion in the coming years. This growth can be attributed to several key factors, including increased pet ownership, escalating demand for premium pet products, and the rising trend of pet humanization. Pet humanization, where pets are treated with increased care and consideration, has led to a surge in demand for high-quality pet care products.
Moreover, the advent of e-commerce platforms has revolutionized the pet care market by offering a wide range of products at competitive prices with the convenience of home delivery. The availability of specialized products tailored to the specific needs of different pet breeds and ages has also been a significant growth driver.
Furthermore, the market is witnessing a rising demand for organic and natural pet care products, as consumers are becoming increasingly conscious about the health and well-being of their pets. Additionally, technological advancements in pet care products and services, such as smart pet toys and pet health monitoring devices, are expected to propel market growth further.
We know it's challenging to stand out from the crowd. That's why user acquisition for apps needs to be based on a robust strategy that focuses on building a better user experience. To outperform the competition and increase app downloads, you need to impact users where they spend most of their time and feel comfortable downloading your app when they receive the right message. Timing, targeting, personalization, and a strategic channel are the basic combinations needed for efficient acquisition.
Want to understand more about the subject? In this guide, we will explore how to create a solid user acquisition strategy that boosts app downloads with examples, cases, and market-focused study data.
Let's start with the basics. Advertising for apps is a marketing method conducted through paid channels on smartphones and tablets. Whether through ad networks, programmatic, or affiliates, mobile ads are one of the most effective methods for advertising in the digital age.
It's no wonder that global spending on app install ads - the money mobile apps spend to acquire new users to install their apps - is projected to reach $94.9 billion in 2025, representing a 20% increase from 2023, according to the latest AppsFlyer forecast.
In this sense, mobile marketing professionals have had to develop stronger strategies focused on achieving the best possible return on ad spend (ROAS) in their campaigns. Among all strategies, user acquisition campaigns combined with retargeting and engagement yield the best results, making it one of the most effective strategies for apps.
Now that you understand a bit more about the importance of app advertising campaigns, let's talk more about the main trends and best strategies for 2024.
Let’s be clear: Creativity is the #1 lever in user acquisition. But how to maximize the effectiveness of each strategy, explore alternatives to traditional user acquisition campaigns, and integrate retargeting to boost your return on ad spend (ROAS) while making comprehensive marketing decisions for your app still is the most frequently asked question among app marketing professionals.
In this regard, efficient management of multiple traffic sources can take your acquisition or re-engagement campaign from good to excellent. Having a results-driven approach is crucial in performance media campaigns. Planning campaigns with a holistic approach, especially when it comes to diversifying channels, is essential. Features like automation and personalization can aid in scaling the campaign. But why?
It's clear that consumer expectations for personalization are rising, and brands need to work hard to meet these standards. As most consumers interact with brands more than once before deciding to buy, each interaction gives brands more insights and preferences to get the right personalization. Therefore, it is expected that marketing professionals will invest in user-focused strategies that add value with fewer resources and adopt channels and campaign strategies that help achieve user re-engagement and acquisition goals.
For example, by creating highly personalized campaigns using advanced segmentation based on your customer profiles to reach new potential customers with a high likelihood of conversion and creating exclusion lists to ensure exclusive targeting of new users, you will achieve better use of your money and better campaign results with tactical KPIs and well-targeted campaigns.
So, in today's competitive landscape, it's crucial not to rely on a single marketing channel for app success. By diversifying your marketing efforts across multiple channels, you can maximize your chances of reaching a wider audience and getting more app installations. This strategic approach allows you to build a strong brand presence in the market, establish credibility, attract new users, and promote long-term growth.
A more robust user acquisition strategy is the perfect opportunity to adopt a cross-channel approach. Brands that embrace a diversified channel approach that combines in-product and out-of-product communication are also the ones that see more installations, more purchases per user, higher retention rates, and better LTV.
But why?
It's clear that consumer expectations for personalization are rising, and brands need to work hard to meet these standards. As most consumers interact with brands more than once before deciding to buy, each interaction gives brands more insights and preferences to get the right personalization. Therefore, it is expected that marketing professionals will invest in user-focused strategies that add value with fewer resources and adopt channels and campaign strategies that help achieve user re-engagement and acquisition goals.
For example, by creating highly personalized campaigns using advanced segmentation based on your customer profiles to reach new potential customers with a high likelihood of conversion and creating exclusion lists to ensure exclusive targeting of new users, you will achieve better use of your money and better campaign results with tactical KPIs and well-targeted campaigns.
While acquiring new customers is still important, in a challenging landscape, mobile marketing demands new user-focused strategies. Instead of just running massive brand campaigns, think about the features of your app that offer the most value to different users and combine these values with a persona or cohort. Then, delve deep and personalize the messages as much as possible. Let each potential user know the problem your app solves for them.
Our industry is moving further away from individual marketing (i.e., focusing on user-level data) and toward a world more focused on cohorts (i.e., aggregate data). Therefore, creating a new measurement framework should be one of the main goals for the beginning of 2023/2024.
We all know that personalization comes at a cost, namely, sharing personal data. Industry experts agree that it's still possible to measure ROI, but not in an instant way as before. Incrementality tests, A/B tests with location-based control groups (geo holdout), and MMM — when executed and modeled correctly for your business — can help marketing professionals find the right media mix for their needs.
So, in today's competitive landscape, it's crucial not to rely on a single marketing channel for app success. By diversifying your marketing efforts across multiple channels, you can maximize your chances of reaching a wider audience and getting more app installations. This strategic approach allows you to build a strong brand presence in the market, establish credibility, attract new users, and promote long-term growth.
Furthermore, all the analysis and performance tracking of Key Performance Indicators (KPIs) require a strong collaboration between brands and their partners. To do this, it is essential to establish criteria, best practices, and a framework for choosing and testing these partners. Some examples include:
Therefore, choose a partner that provides continuous ad performance monitoring and optimization consultation to identify opportunities. This approach enables advertisers to achieve more significant results and reach their goals more efficiently.
Navigating the vast array of advertising options can be daunting. That's where ClearPier steps in. With our in-depth knowledge of the ad market and optimal channels, we craft a customized strategy that aligns with your business objectives.
Our skilled team collaborates with you to create and execute a varied ad channel mix that not only targets your audience effectively but also adjusts to the constantly evolving digital landscape.
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