More brands are opting in to Performance Marketing.

When I first started in the digital advertising industry, one of the terms thrown around a lot – besides all of the other programmatic hullabaloo – was “Performance.”

My immediate thought was, well shouldn’t all advertising be performance based? Don’t you want to be able to accurately measure your campaigns?

We’ve created this infographic to clarify precisely what is Performance Marketing. Keep reading!

what-exactly-is-perfromance-marketing-clearpier

Want to achieve stronger performing campaigns? Connect with our team at sales@clearpier.com