The Header Bidding Trends That Will Impact Publishers Most
For publishers, Header Bidding is a cost effective and advantageous opportunity to maximize their revenue. Buyers and sellers can expect to see more developments.
Since last year Header Bidding has been a hot topic of conversation among digital marketers and publishers worldwide.
For publishers, Header Bidding is a cost effective and advantageous opportunity for publishers to maximize their revenue simply by making the programmatic buying process more efficient. If you’re not sure how Header Bidding works, read our article which explains how it works.
Or watch this video:
But the question we’re asking today is what the biggest trends in header bidding will be next? Expect to see these trends in Header Bidding unfold this year:
1. Video Header Bidding
Considering the explosive demand for video content among audiences, it’s no wonder publishers would look for ways to streamline and scale up their video revenue stream. Video Header Bidding is a natural next step for publishers looking to capitalize on video and maximize yield.
Many argue that video advertising still requires a great deal of cleaning up and organisation due to the fragmented nature of the new frontier. Video Header Bidding may be a part of this solution. Video Header Bidding no doubt increases competition, but it functions differently from regular display.
Technically, there is no “header” code in a video player. Video players functions as a mediating technology between the website and demand side platforms. But there is significant potential for Video Header Bidding to help add efficiency and transparency into the confusing video landscape, while putting more control back into the hands of publishers as far as partner selection goes.
However, not everyone agrees that Video Header Bidding will work and even argue that the solution can lead to data leakage. More on the other side of the argument, here.
2. Header Bidding Partner Optimization
As we know by now, many vendors are jumping on the Header Bidding band wagon. And while more competition often means more options are made available to publishers, it also means that the landscape becomes more fragmented. its important for publishers to understand and choose the right partners.
That means asking the right questions. Are the partners providing more or less value to your stack? Will your partner be willing to take on the challenge of integration, and if there are technical on-boarding issues is there a client services team who can service you on demand? Optimizing header bidding partners and separating the winners from the losers will no doubt be on the agenda for publishers the world over and publishers will need to do their due diligence.
3. Server to Server Integration
Header Bidding is going to evolve, this is a given with any technology. The next natural development for Header Bidding is going to be in the form of server-to-server connections. Digiday gives a really great definition of what server-to-server connections are here.
In a nutshell, server-to-server allows for the bidding process to happen on partner ad servers rather than on the publisher’s browser. The result? Publishers can pass along the heavy lifting to a third party. There are benefits like reducing latency and page load times, increase efficiency and allow for more partners to plug in.
Want to learn more? Connect with our team at sales@clearpier.com
Why Publishers Need to Prioritize User Experience in 2017
A new mantra has taken over the publishing world and it goes by the name of “user experience.”
A new year has dawned on us and with it, a new set of priorities. A couple years ago, we were shouting “content is king” at the top of our lungs. But a new mantra is here to dominate the publishing world in 2017, and it goes by the name “user experience.”
It’s all well and good of publishers who are producing amazing, enthralling, and interesting content, trying to earn the loyalty of their readership. But how can your content even reach your audience, if your user experience is driving them to click away?
We’ve all been on the other side as readers. You visit a website and suddenly you’re bombarded with way too many ads for products you’re not even close to interested in, all crammed on a page that took forever to load. Then suddenly an intrusive pop up interrupts your reading. You can’t find the navigation bar, there are too many “recommended readings” that seem a little sketchy, and something about the page’s aesthetic is just not pretty.
What do you do next? You click away! Chances are if you’re doing it, your readers are doing it too.
Poor user experience has a number of cumulative problems.
- Slow Load Times
- Increased Bounce Rates
- Reduced Engagement
- Incentivized Ad Blocking
- Poor Viewability
- Weakened Revenue Generation
Each are a result of major challenges all publishers face. If you’re not filling your site and inventory to its maximum, then you’re losing out on opportunities to capitalize. You need maximum fill to happen, but too many complicated ads can slow your load times which drives away potentially loyal readers who.
Too many irrelevant ads prompts banner blindness and therefore reduced engagement. Worse yet, they could be what pushes your audience to turn on the ad blockers and empower their user experience themselves.
With viewability increasingly becoming a major KPI for your ad partners, a lack of placement optimization could mean that you’re running ads in placements that either have the wrong traffic or aren’t even seen.
Beyond these issues, publishers also have an added challenge: not knowing who is running ads on their properties. It’s not just a matter of quality either, it’s an issue of brand safety. Not knowing exactly who may end up running ads on your site could result in inappropriate placements that could hurt your own brand.
So how can publishers take control of their user experience without sacrificing their monetization needs?
1. Change your philosophy
Publishers need to understand that ads are a central part of the user’s experience. Strong UI design that remembers this is what can set a publisher a part and build a loyal following. If you want people to return to your site, you need to make sure their experience is as pleasant as possible.
2. Test regularly
You should be constantly split testing your design and ad placements to understand the impact it has on your audience. Get your readers to actively provide you with regular feedback as well through polls. Trust in your audience, and in the data, to dictate how you redesign to benefit their experience and then watch both viewability and engagement skyrocket as you learn to better optimize ad placements.
3. Forgo bombardment
Respecting your audience’s user experience means listening to their grievances. One of the biggest complaints out there? Too many ads! Reducing your placements doesn’t necessarily mean lower fill rates or less revenue. Users are more likely to return to your site if address the issue of clutter, and fewer ads may allow you to command higher rates and offer your inventory at premium. Most audiences in the digital age are open to some form of advertising, but intrusive ads are often the reason why they click away or turn on the ad blocking.
4. Work with a DMP
The first thought here is why would a publisher need to work with a data manage platform (DMP) anyway? Advertisers require data to target audiences with relevant ads. As publishers, your job is to help facilitate this to protect your audience from irrelevant ads and enhancing their user experience. To do so requires understanding your audience data. Working with a DMP allows you to capture all of your first-party audience data and enrich it with insights for advertisers. The result is more potential to increase your CPMs across direct, performance, and programmatic inventory simply because of accessibility to actionable data insights.
5. Go Private and Premium with PMPs
Fighting ad fraud and ensuring your own brand safety on the open exchange has always one of the top concerns for publishers. But it’s no doubt a challenge without the technical know-how or the right partners. Working with private marketplaces (PMP) can alleviate any concerns publishers have had about offering their inventory for CPMs on the open market. Private marketplaces offer a more transparent and controlled environment where knowing the brands that will be running on your properties is no longer foggy. While complaints have been logged about ad tech having yet to catch up in the PMP ecosystem, some PMPs, not only drive premium Performance but also safeguards publishers from fraud with multiple defense systems.
At the end of the day, publishers must make user experience a priority. Measuring and managing the impact of ads on user experience should be central part of your philosophy to win and keep audience trust. After all, it’s a loyal and happy audience is what drives your revenue generation.
Want to learn more? Connect with our team at sales@clearpier.com
What's Next for Header Bidding?
Header Bidding continues to make waves among publishers well into 2016. But its future, looks even brighter.
‘Header Bidding’ was a big buzz word in 2015 and still is even now late in 2016.
Before header bidding was introduced, publishers who were employing the ‘waterfall’ or ‘daisy chain’ bidding method suffered from a loss of impressions when passing impressions back and forth between partners and ad servers.
Since the solution entered the digital advertising ecosystem, header bidding has continued to make waves among publishers. Many large publishers, including Fortune.com and other Time Inc. sites, have adopted it. It doesn’t look like interest in header bidding is slowing down anytime soon and as we move towards 2017, the forecast looks bright and filled with innovation.
But before we discuss what the future has in store, let’s take a step back to re-examine header bidding’s origins.
How does Header Bidding work?
Header bidding relies on a piece of code that is scripted to a publisher website which enables their inventory to be shown to multiple demand sources – including exchanges, ad servers, and DSPs – simultaneously. A real-time auction then takes place on the impression across all demand, and the winning bid is relayed to the ad server to run the ad. All of this takes place in the milliseconds before the page load and before the ad server is able to work through the traditional waterfall.
For a really great explanation, check out this video on header bidding via ExchangeWire.
The benefits of header bidding.
Not only does header bidding help increase the density of demand for publishers, but it also enables the actual highest bid to win. In the traditional waterfall, the daisy chain process could result in some demand partner’s bids never being assessed, despite bidding higher than the winning bid.
Before header bidding, buyer access to inventory was limited by the preferences set within the ad server. The ‘waterfall’ was also originally quite labor intensive, requiring too much human intervention and inefficiencies. For publishers, especially those who don’t have the resources to man the waterfall, this resulted in a significant amount of missed opportunities.
This changed with the advent of header bidding. Beyond allowing publisher partners equal opportunity to purchase impressions, header bidding has an equalizing effect on the auction floor. This drives up demand and yield due to the nature of how many competitive bids are eligible to win the impression.
“It’s no secret that the more competition you enter into the programmatic space, the higher the impression will sell for. Header bidding just helps solve this efficiently.”
Megan Sun / Director, Publisher Relations
ClearPier
Commenting on the impressive changes that header bidding has brought to the fore Megan Sun, Publisher Relations Director at ClearPier, said “the biggest gain that publishers have seen after setting up header bidding is that there is little to no management required for your yield to increase and stabilize itself.” She also added, “It’s no secret that the more competition you enter into the programmatic space, the higher the impression will sell for. Header bidding just helps solve this efficiently.”
Jack Chung, ClearPier’s VP of Engineering, also emphasized the programmatic efficiencies that header bidding allows on the advertiser side. Chung stated that header bidding ultimately improves the “quality of Programmatic and Performance campaigns by allowing them to compete with reserved buys at the same level.” In other words, programmatic will no longer be stuck with the ‘leftover’ so-called lower quality inventory seen at the end of the waterfall.
Early challenges and drawbacks.
As with any technological innovation, there are complications. Early on, many publishers have stated that integration has been among the biggest challenge for them since the concept was first introduced. For publishers without the resources available to help with the setup, integration is definitely the biggest drawback. After all, code is required to be embedded on the website, but the publisher’s ad server needs a corresponding line item mapping as well – this requires some technical know-how.
Other complaints that have arisen have to do with latency. With more information being passed through the header bidder to partners and more partners ‘looking’ at the impression, the effects all this has on page loading times is definitely an issue. Indeed, trying to connect with as many demand partners as possible can result in publishers running too many header tags simultaneously. This of course causes slower load times, which is counterproductive for publishers’ conscious of the importance of strong user experiences.
But some header bidding partners offer ‘time out’ functions which empowers the publisher and lets them determine what is an acceptable amount of time for their page to load before users drop off. Determining this, Sun advises, requires thorough testing to find the sweet spot.
What does the future hold? Innovation and expansion.
It has only been a year since header bidding has entered the digital advertising ecosystem, but its future looks bright.
ClearPier’s take on the header bidding solution is exchange agnostic and allows multiple exchanges to plug in whereas previous versions are exchange specific. Few tech vendors can boast this type of solution and even more attractive for publishers is ClearPier’s tag setup take less time and doesn’t require the publisher to place anything directly on their site.
As Sun puts it, “ClearPier’s ability to offer publishers with more granular settings will mean they get a more robust programmatic solution where latency isn’t a problem, and yield will grow. Our Premium and flexible demand partner selections combined with a DMP and DSP will help push the technology forward, and its expansion into mobile and video.”
Header bidding’s ability to facilitate fairer prices and transparency will indeed likely mean expansion beyond digital into video and mobile. But not before we see it work with high-impact units. As we move into 2017, the development of header bidding technology is definitely one to keep an eye on as it helps reshape the ad trading landscape.
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Want to learn more? Connect with our team at sales@clearpier.com.
3 Key Takeaways from Digiday Publishing Summit 2016 in Key Biscayne
Digiday Publishing Summit Addresses the Current State of Digital Publishing
Earlier last week, over 400 leading publishing executives and tech providers gathered in Key Biscayne, Florida, for the Digiday Publishing Summit. The conference featured 38 speaking sessions by a diversity of industry leaders, with over 170 publisher VIPs in attendance.
Throughout the three days of networking, sessions, meetings, and social events there was a genuine community feel unified by everyone’s sincere drive to improve the digital publishing experience. Conversations centered on four main hurdles: solving revenue challenges, finding effective distribution strategies, keeping up with technology, and getting the content right to fit each distribution channel.
1. Publishers can best monetize their revenue generation by combining strategies
Meeting revenue goals has never been so challenging in an industry that takes place in real time. There is no clear formula, and the factors are so dynamic that it’s a risky business often requiring trial and error, and a whole lot of adaptability. Speakers at the conference talked about the success of their revenue strategies:
Paid Subscription Models
- Paul Rossi, President, The Economist, led a speaker session at the DPS about how the economist has long embraced the paid subscription model
- Their success is a result of targeting niche audiences
Branded Sponsored Content
- Joe Speiser, co-founder & CEO, Little Things, advocated for branded content
- Little Things is a lifestyle publisher that engages 50 million visitors each month
- They specialize in both original and branded content and employs social, especially Facebook to get reach
- The result? High engagement and 75% traffic coming through Facebook with no subscription
Ad Monetization
- In a panel at DPS, a partnership approach was highlighted as being critical bringing the buy and sell side together
- Advertisers/agencies and publishers are coming together to maximise opportunities, often through custom executions
- To facilitate these deals and boost revenue, publishers without the technical know-how are opting to work with technology providers and PMPs that will work with them exclusively to get the demand they need
CEO @jspeiser of @LittleThingsUSA is talking about their experience working with Google and Facebook at #DigidayDPS pic.twitter.com/rocDmWRRWy
— AdTechMedia (@adtechmediapro) September 20, 2016
2. Stay adaptable and keep your approach diversified to reach key audiences.
At the conference, conversations about reaching audiences focused on knowing how the audience consumes content. This information guides the development of effective distribution strategies, increasing reach, and finding quality opportunities to target audiences.
- John Harris, publisher & editor-and-chief at Politico led a talk about “Building a balanced audience portfolio”
- His message: relying too heavily on any one platform is dangerous because if the trend fades then the resources invested are lost
- Diversification in terms of reach and building content to be experienced across platforms is another major key tip
- For example, the use of video is rapidly growing and there’s pressure to understand and deliver effectively
3. Maintain your audience base by building trust through quality content
Quality content was reiterated by numerous speakers at Digital Publishing Summit.
“Timely, relatable and relevant,” these are the keys for engagement in social according to Rajiv Mody, VP of Social Media at National Geographic. Moday’s claim is backed by the fact that National Geographic consistently ranks No. 1 for total fans and engagement in the magazine industry across major social media platforms. It is also the most followed non-celebrity brand in the world on Instagram.
"Publishers need to provide clear value exchange when asking users for location data"–Andrew Slater, Verve @DigidayEvents #DigidayDPS pic.twitter.com/x4esEyiK0D
— Verve (@vervemobile) September 21, 2016
But in addition to quality content, Keith Hernandez, president of Slate, also advised audiences to explore new mediums. Slate specifically invests in podcasts rather than video and it has paid off – podcast audiences for the popular publisher tripled in 2015. Podcasts allow a different type of engagement and user experience – more of an in depth conversational delivery can be achieved through audio and has proven to provide the ideal user experience for a current events, politics, and culture content that Slate is known for.
But when it comes to video – a rising format in 2016 – Laura Buchman, VP of Publisher Platforms, tells us video is powerful across screens. She believes it’s crucial to develop, distribute, and monetize content through an all-screen lens. Buchman challenges publishers to consistently produce high quality video especially as audiences grow and expect fresh content on a daily basis. But there are set backs: the cost of video production are huge as is the pressure to build long term consistency rather than viral hits.
As we look forward to 2017, video has been reiterated as the format that poses some of the biggest challenges for publishers. Until the next Digiday Publishing Summit, we’ll have to watch the landscape and see how publishers and advertisers alike are keeping pace.
For more live-posts from the conference, check out our Twitter, Facebook and Instagram.
Want to learn more? Connect with our team at sales@clearpier.com
5 Proven Monetization Tips to Boost Your Ad Revenue
In the digital landscape, publishers must experiment with strategies but keep ad quality top of mind.
So you’re a publisher with amazing content. You’ve got plenty of traffic, loyal followers, and diverse audience demographics. Producing content and ensuring top quality user experience is a labor of love for publishers. But another concern is how to monetize your properties effectively. You know that your ad space is valuable, but how can you get the most out of that revenue stream?
We sat down with ClearPier’s very own Director of Publisher Relations, Megan Sun, and Director of Business Development, Parag Joshi to chat about successful monetization strategies. Sun and Joshi have nearly two decades of experience in the media buying space between them and extensive expertise in publisher business development and ad quality. Here are their top 5 proven ad revenue boosting monetization tips for publishers.
1. Remember that Content is King
Joshi: This may sound obvious, but I think it’s important to emphasize the role that content plays in how much revenue you can generate. Ensure that you stay clear about your site’s raison d’être because your site’s purpose is precisely why audiences visit in the first place.
The most profitable publishers remember that their first priority is to always produce quality content, because they know this sustains audience engagement. Maintaining quality of content is the basis to driving all of your revenue models across ad inventory, native sponsorships, affiliation, subscriptions, and more.
“Whether it be conversions for ticket sales or tracking how many users are coming from your site through their landing pages, the better your performance is according to metrics, the higher your fill and CPMs.”
Parag Joshi / Director, Business Development
CLEARPIER
2. Get to Know Your Audience
Sun: Everyone says this but it’s so important to actually exercise this. You need to get to know your audience. Understanding your audience will help publishers realize the brands that will be most likely to purchase your inventory. There are platforms out there like Google Analytics, comScore, and Woopra that can provide insightful analytic data for publishers.
Once you know this, you can cater your content to fit the demographic and drive better performance for advertisers trying to target this specific audience segment. For instance, if you know that the majority of your users are women ages 18 to 34 with children, then you’ll be able to come to the conclusion that brands in the family and parenting categories would be a great fit for your site. With this insight, you can package your inventory appropriately.
3. Be Aware of Important Advertiser Metrics & Test for Optimization
Joshi: When it comes to your ad inventory, keep in mind that advertisers have a goal and to reach these goals they’re constantly optimizing against key metrics. Keep metrics like click-through rate and viewability in mind and test lazy loads (ads that only load upon scroll), or the positioning of your ads in different areas on your pages to see which perform best. Re-examine the data and see which ad unit size receives the best performance so you can weed out the lower performers.
There are also a lot of site optimization tools, like Visual Website Optimizer for example, that show you heat sensors patterns on where your users are most likely viewing your ads or engaging with your content. These tools also show you if your content is too long form and whether or not users are scrolling all the way down the page. If results show that your users do not scroll all the way down, then placing an ad at the bottom of the page will have poor results. Whether it be conversions for ticket sales or tracking how many users are coming from your site through their landing pages, the better your performance is according to metrics, the higher your fill and CPMs.
4. Keep Ad Quality Top of Mind
Sun: Publishers should be experimenting with their ad revenue strategies, but when it comes to their inventory it’s critical to keep ad quality top of mind. In platforms like ClearPier’s, there are features to control the types of ads being shown to the end user.
Publishers should always be making an effort to stay in control of the type of ads that run on their site because negative or inappropriate placements directly affect not only user experience, but also impacts a publisher’s brand reputation. This in turn effects the advertisers that will choose to work with you and could drive prospective clients away.
“Publishers should always be making an effort to stay in control of the type of ads that run on their site because negative or inappropriate placements directly affect not only user experience, but also impacts a publisher’s brand reputation.”
Megan Sun / Director, Publisher Relations
CLEARPIER
5. Consider Reinvesting Budget with a DMP
Sun: The goal for all publishers is to keep on driving that revenue up. As your ad revenue grows, consider reinvesting some of that budget and working with a DMP (data management platform). This will help you understand your audience at a more granular level and can be extremely attractive to clients.
Why? DMPs can create logical deductions based on a user’s browsing habit. Let’s take from the example we had above. Let’s say the majority of your users are women ages 18 to 34 with children. DMPs allow you to combine your data with theirs to reveal what percentage of these users are reading the sports section of your site. As a result, you discover that this audience segment actually splits into more than just family and parenting. This audience also encompasses a millennial audience interested in sports and health.
Understanding your audience is valuable to advertising partners because it helps advertisers when it comes to targeting. If you are able to offer clients the ability to target specific users and specific content at site-level across article genres, sections, home page, and more, then you’ll be able to scale up your monetization efforts.
Learn how ClearPier can help give your ad revenue a boost. Become a partner.
ClearPier Signs Representation Deal with Penske Media Corporation
PMC Partnership Brings Variety, Hollywood Life, BGR and More into ClearPier’s Offerings
Toronto, ON. – ClearPier officially announced their partnership with Penske Media Corporation (PMC), a leading digital media company and publisher of a leading news brands such as Variety, WWD, Indiewire, Deadline, BGR, HollywoodLife, TVLine and more.
PMC’s owned and operated brands reach over 147 million visitors each month (comScore, July2016). Among its most popular sites, HollywoodLife boasts over 4.2 million unique Canadian page views each month, followed by TVLine with over 1.2 million monthly Canadian unique views. This exclusive representation deal not only significantly expands ClearPier’s entertainment news audience segment, but also bolsters PMC’s commitment to Canadian audiences.
“We are excited to work with ClearPier given their comprehensive capabilities across standard IAB inventory, programmatic open exchange, PMP, custom units, user data and more.”
Brian Levine / Senior Director, Monetization
Penske Media Corporation
Brian Levine, Senior Director of Monetization at PMC, commented on the partnership stating, “PMC’s portfolio of websites has been growing rapidly and we view Canada as a key market for our brands and readers. We are excited to work with ClearPier given their comprehensive capabilities across standard IAB inventory, programmatic open exchange, PMP, custom units, user data and more.”
“We’re thrilled to be partnering with PMC as they refocus on their Canadian audience. PMC is a wonderful addition to our premium site-list. This partnership allows advertisers working with ClearPier to reach and even larger millennial audience, which is one of the key consumer demographics driving growth in the Canadian market,” Sunil Abraham, ClearPier CEO, commented.
PMC has a large millennial audience between the ages of 18 and 34 interested in entertainment, tech, and fashion news. A large portion of PMC’s audience also falls within the +$100K HHI range and includes influential thought leaders in the global entertainment and fashion industries. ClearPier’s partnership with PMC significantly expands the company’s entertainment news vertical.
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Media Contact
Jenny Duong
Marketing Manager
jenny.duong@clearpier.com
1-888-515-PIER
About Penske Media Corporation
Penske Media Corporation (PMC) is a leading digital media, publishing, and information services company that engages with audiences across the web, television, mobile, print and social media. PMC’s owned and operated brands reach more than 170 million visitors monthly (comScore, 2015) and Penske Media was recently named one of the Top 100 Private Companies in the United States and North America. With the preeminence of its brands, PMC is one of the largest digital media companies in the world, publishing more than 20 digital media brands, including its India.com joint venture with ZEE TV in India and Variety Latino joint venture with Univision Communications Inc. PMC additionally owns and produces more than 80 annual events, summits, award shows and conferences while housing a dynamic research and emerging data business. As of 2016, PMC businesses include: PMC Studios, WWD, Variety Inc., Deadline.com, Fairchild Media, M, India.com, GoldDerby.com, FootwearNews.com, TVLine, CricketCountry.com, Hollywood Life, Beauty Inc, BGR, AwardsLine, Bollywood Life, BPB.in, LA411, NY411, Variety Insight, and Indiewire.com. The company is headquartered in New York, NY and Los Angeles, California with an additional 11 offices around the world. For more information, visit www.pmc.com.
Penske Media Corporation
Brian Levine
Senior Director, Monetization
blevine@pmc.com
310-484-2529
Stockhouse.com Signs Exclusive Representation Deal with ClearPier
Stockhouse, Largest Small Cap Investment Publisher in Canada, Partners with ClearPier
Toronto, ON. – ClearPier officially announced its latest exclusive representation deal with finance and investment publisher, Stockhouse.com The new partnership designates ClearPier as Stockhouse’s exclusive advertising partner in Canada.
As the largest “small cap” investment website in Canada, with over 250 Million page views in 2015, Stockhouse significantly expands ClearPier’s finance and investment audiences. This includes affluent investor audiences who are often interested in using quality finance and wealth management related content, portfolio tools, and online chat to steer their investment decisions.
“This partnership with ClearPier will allow us to keep our focus on improving the Stockhouse.com user experience while ClearPier focuses on maximizing our online advertising revenue”
Justin Meiklem / Vice President of Marketing
STOCKHOUSE
“Over the past year, Stockhouse has invested heavily into several major projects, including new data feed and investor tools to keep us on the cutting edge of the Finance category,” said Justin Meiklem, Vice President of Marketing for Stockhouse Publishing. “This partnership with ClearPier will allow us to keep our focus on improving the Stockhouse.com user experience while ClearPier focuses on maximizing our online advertising revenue,” Meiklem added.
“Stockhouse is a great addition to ClearPier’s premium sites portfolio, allowing us to further diversify our offerings,” commented Sunil Abraham, CEO of ClearPier. “Stockhouse gives us the opportunity to bolster our finance and investment banking audience offering to advertisers who are looking to target highly engaged, quality audiences. We’re extremely excited to be working with Stockhouse.com and look forward to helping brands reach the consumers they want.”
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Media Contact
Jenny Duong
Marketing Manager
jenny.duong@clearpier.com
1-888-515-PIER
About Stockhouse Publishing Inc.
With over 1 Million unique visitors a month, Stockhouse.com is Canada’s #1 financial portal and one of North America’s largest small-cap investor communities. Stockhouse members and visitors are active and affluent investors who utilize the site to discover new investment opportunities and make successful stock buying decisions. Stockhouse programs provide an array of tools to enable Public Companies and Advertisers to raise their awareness and connect with a high net worth and highly engaged community of small-cap investors. With the introduction of the Stockhouse Deal Room, public companies now have a cost effective way to access thousands of new qualified investors to complete their private placement financings. For over 19 years and 900 public companies, Stockhouse programs have been proven to generate results.
Stockhouse Publishing Inc.
Justin Meiklem
Vice President, Marketing
justin.meiklem@stockhouse.com
778-383-1601
Demand Media Appoints ClearPier as Exclusive Advertising Partner in Canada
The Partnership Brings LIVESTRONG.COM and eHow into ClearPier’s Offerings, Expands Lifestyle Reach
Toronto, ON. – ClearPier officially announced today that they have partnered with Demand Media to be their exclusive Canadian representative. The partnership brings prominent publishers LIVESTRONG.COM and eHow into ClearPier’s premium site-list, expanding the premium performance marketplace’s lifestyle reach.
“Demand Media is pleased to be partnering with ClearPier. As an innovator in Canada, ClearPier is uniquely positioned to serve Demand Media’s sites well across programmatic, direct and sponsored content channels,” commented Daniel Bornstein, SVP, Media Monetization and Operations.
On the media side, Demand Media owns two highly rated sites; eHow and LIVESTRONG.COM. eHow is a top ranked site for home and LIVESTRONG.COM is a top five site for healthy living. According to comScore, in May 2016, eHow had 18MM unique monthly users in the US and 1.85MM in Canada and LIVESTRONG.COM had 27MM unique monthly users in the US and 3.5MM in Canada. As a leading comScore publisher, Demand Media is a pioneer in the programmatic space and also an innovator in the sponsored content space with its publisher studio (studioD).
“We’re very excited about ClearPier’s partnership with Demand Media,” said Sunil Abraham, ClearPier Co-Founder and CEO. “This partnership is going to offer advertisers the opportunity to reach quality audiences on highly influential publishers, particularly across the health, fitness and lifestyle categories.”
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Media Contact
Jenny Duong
Marketing Manager
jenny.duong@clearpier.com
1-888-515-PIER
About Demand Media
Demand Media, Inc. (NYSE: DMD) is a diversified Internet company that builds platforms across our media (eHow and LIVESTRONG.com) and marketplace (Society6 and Saatchi Art) properties to enable communities of creators to reach passionate audiences in large and growing lifestyle categories. In addition, Demand Media’s custom content (studioD) and diverse advertising offerings help advertisers find innovative ways to engage with their customers. For more information about Demand Media, visit www.demandmedia.com.
Demand Media
Jill Angel
EVP, People
jill@demandmedia.com
310-394-6400
ClearPier Announces Exclusive Canadian Partnership with SheKnows Media
ClearPier Expands Women’s Lifestyle Audience Reach in Canada with SheKnows Media Properties, Including BlogHer and StyleCaster
Toronto, ON. – ClearPier, Canada’s Leading Premium Performance Marketplace, announces their exclusive partnership with SheKnows Media, including SheKnows, BlogHer, HelloFlo, and STYLECASTER. ClearPier now exclusively represents these Women’s Lifestyle publisher inventory in the Canadian market.
SheKnows Media is Canada’s number-one multi-platform women’s lifestyle publisher, boasting 5.38 million monthly visitors and unique inventory ranging from rich media offerings, desktop and mobile rising star units, pre-roll, and programmatic.
ClearPier’s partnership with SheKnows Media will bolster the ability of brands to reach the right audience, in the most relevant context through programmatic, direct-sold and most significantly, performance campaigns, at scale in Canada.
“We are pleased to partner with ClearPier to help us navigate trends impacting the Canadian advertising market.”
Samantha Skey /President & Chief Revenue Officer
SheKnows Media
“We have experienced significant international growth over the last couple of years, due in part to our acquisitions of leading women’s lifestyle media properties BlogHer, STYLECASTER and most recently HelloFlo,” said Samantha Skey, SheKnows Media’s President & Chief Revenue Officer. “We are pleased to partner with ClearPier to help us navigate trends impacting the Canadian advertising market, as well as develop key relationships with the brands and agencies that seek to connect and engage with women.”
“We are very excited for this partnership with SheKnows Media,” said Sunil Abraham, CEO of ClearPier. “SheKnows Media is a front-runner in the women’s lifestyle market that provides top quality content and influencer marketing strategies, and we’re honored to be exclusively representing their inventory. Through the partnership, ClearPier will enable brands in the Canadian market to reach women – the most sought-after consumers on the internet – in a premium environment, guaranteeing placement transparency. This is an influential partnership for Canadian Media.”
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Media Contact
Jenny Duong
Marketing Manager
jenny.duong@clearpier.com
1-888-515-PIER
About SheKnows Media
SheKnows Media is the number-one women’s lifestyle digital media company with 76 million unique visitors per month (comScore, Media Metrix, Multiplatform Lifestyles Category Ranking Report, February 2015, U.S.) and 285 million social media fans and followers. The company operates a family of leading media properties that include SheKnows.com, BlogHer.com, StyleCaster.com, DailyMakeover.com, BeautyHigh.com and DrinksMixer.com. With a mission of women inspiring women, SheKnows Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, Experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate more than 2 billion ad impressions per month (sources: DFP and OAS), allowing brands to distribute authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices in Los Angeles, Chicago and Belmont, Calif. We also operate internationally in Canada, Australia and the United Kingdom.
SheKnows Media
Jenni Ottum
Public Relations Director
Jenni.ottum@sheknows.com
1-480-231-4887