press release

Toronto, ON. – ClearPier officially announced their partnership with Penske Media Corporation (PMC), a leading digital media company and publisher of a leading news brands such as  Variety, WWD, Indiewire, Deadline, BGR, HollywoodLife, TVLine and more.

PMC’s owned and operated brands reach over 147 million visitors each month (comScore, July2016). Among its most popular sites, HollywoodLife boasts over 4.2 million unique Canadian page views each month, followed by TVLine with over 1.2 million monthly Canadian unique views. This exclusive representation deal not only significantly expands ClearPier’s entertainment news audience segment, but also bolsters PMC’s commitment to Canadian audiences.

Brian Levine, Senior Director of Monetization at PMC, commented on the partnership stating, “PMC’s portfolio of websites has been growing rapidly and we view Canada as a key market for our brands and readers. We are excited to work with ClearPier given their comprehensive capabilities across standard IAB inventory, programmatic open exchange, PMP, custom units, user data and more.”

“We’re thrilled to be partnering with PMC as they refocus on their Canadian audience. PMC is a wonderful addition to our premium site-list. This partnership allows advertisers working with ClearPier to reach and even larger millennial audience, which is one of the key consumer demographics driving growth in the Canadian market,” Sunil Abraham, ClearPier CEO, commented.

PMC has a large millennial audience between the ages of 18 and 34 interested in entertainment, tech, and fashion news. A large portion of PMC’s audience also falls within the +$100K HHI range and includes influential thought leaders in the global entertainment and fashion industries. ClearPier’s partnership with PMC significantly expands the company’s entertainment news vertical.

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Toronto, ON. – ClearPier officially announced its latest exclusive representation deal with finance and investment publisher, Stockhouse.com The new partnership designates ClearPier as Stockhouse’s exclusive advertising partner in Canada.

As the largest “small cap” investment website in Canada, with over 250 Million page views in 2015, Stockhouse significantly expands ClearPier’s finance and investment audiences. This includes affluent investor audiences who are often interested in using quality finance and wealth management related content, portfolio tools, and online chat to steer their investment decisions.

“Over the past year, Stockhouse has invested heavily into several major projects, including new data feed and investor tools to keep us on the cutting edge of the Finance category,” said Justin Meiklem, Vice President of Marketing for Stockhouse Publishing. “This partnership with ClearPier will allow us to keep our focus on improving the Stockhouse.com user experience while ClearPier focuses on maximizing our online advertising revenue,” Meiklem added.

“Stockhouse is a great addition to ClearPier’s premium sites portfolio, allowing us to further diversify our offerings,” commented Sunil Abraham, CEO of ClearPier. “Stockhouse gives us the opportunity to bolster our finance and investment banking audience offering to advertisers who are looking to target highly engaged, quality audiences. We’re extremely excited to be working with Stockhouse.com and look forward to helping brands reach the consumers they want.”

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Toronto, ON. – ClearPier officially announced today that they have partnered with Demand Media to be their exclusive Canadian representative. The partnership brings prominent publishers LIVESTRONG.COM and eHow into ClearPier’s premium site-list, expanding the premium performance marketplace’s lifestyle reach.

“Demand Media is pleased to be partnering with ClearPier. As an innovator in Canada, ClearPier is uniquely positioned to serve Demand Media’s sites well across programmatic, direct and sponsored content channels,” commented Daniel Bornstein, SVP, Media Monetization and Operations.

On the media side, Demand Media owns two highly rated sites; eHow and LIVESTRONG.COM. eHow is a top ranked site for home and LIVESTRONG.COM is a top five site for healthy living. According to comScore, in May 2016, eHow had 18MM unique monthly users in the US and 1.85MM in Canada and LIVESTRONG.COM had 27MM unique monthly users in the US and 3.5MM in Canada. As a leading comScore publisher, Demand Media is a pioneer in the programmatic space and also an innovator in the sponsored content space with its publisher studio (studioD).

“We’re very excited about ClearPier’s partnership with Demand Media,” said Sunil Abraham, ClearPier Co-Founder and CEO. “This partnership is going to offer advertisers the opportunity to reach quality audiences on highly influential publishers, particularly across the health, fitness and lifestyle categories.”

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Toronto, ON. – ClearPier, Canada’s Leading Premium Performance Marketplace, announces their exclusive partnership with SheKnows Media, including SheKnows, BlogHer, HelloFlo, and STYLECASTER. ClearPier now exclusively represents these Women’s Lifestyle publisher inventory in the Canadian market.

SheKnows Media is Canada’s number-one multi-platform women’s lifestyle publisher, boasting 5.38 million monthly visitors and unique inventory ranging from rich media offerings, desktop and mobile rising star units, pre-roll, and programmatic.

ClearPier’s partnership with SheKnows Media will bolster the ability of brands to reach the right audience, in the most relevant context through programmatic, direct-sold and most significantly, performance campaigns, at scale in Canada.

“We have experienced significant international growth over the last couple of years, due in part to our acquisitions of leading women’s lifestyle media properties BlogHer, STYLECASTER and most recently HelloFlo,” said Samantha Skey, SheKnows Media’s President & Chief Revenue Officer. “We are pleased to partner with ClearPier to help us navigate trends impacting the Canadian advertising market, as well as develop key relationships with the brands and agencies that seek to connect and engage with women.”

“We are very excited for this partnership with SheKnows Media,” said Sunil Abraham, CEO of ClearPier. “SheKnows Media is a front-runner in the women’s lifestyle market that provides top quality content and influencer marketing strategies, and we’re honored to be exclusively representing their inventory. Through the partnership, ClearPier will enable brands in the Canadian market to reach women – the most sought-after consumers on the internet – in a premium environment, guaranteeing placement transparency. This is an influential partnership for Canadian Media.”

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