Demand Media Appoints ClearPier as Exclusive Advertising Partner in Canada  

Toronto, ON. – ClearPier officially announced today that they have partnered with Demand Media to be their exclusive Canadian representative. The partnership brings prominent publishers LIVESTRONG.COM and eHow into ClearPier’s premium site-list, expanding the premium performance marketplace’s lifestyle reach.

“Demand Media is pleased to be partnering with ClearPier. As an innovator in Canada, ClearPier is uniquely positioned to serve Demand Media’s sites well across programmatic, direct and sponsored content channels,” commented Daniel Bornstein, SVP, Media Monetization and Operations.

On the media side, Demand Media owns two highly rated sites; eHow and LIVESTRONG.COM. eHow is a top ranked site for home and LIVESTRONG.COM is a top five site for healthy living. According to comScore, in May 2016, eHow had 18MM unique monthly users in the US and 1.85MM in Canada and LIVESTRONG.COM had 27MM unique monthly users in the US and 3.5MM in Canada. As a leading comScore publisher, Demand Media is a pioneer in the programmatic space and also an innovator in the sponsored content space with its publisher studio (studioD).

“We’re very excited about ClearPier’s partnership with Demand Media,” said Sunil Abraham, ClearPier Co-Founder and CEO. “This partnership is going to offer advertisers the opportunity to reach quality audiences on highly influential publishers, particularly across the health, fitness and lifestyle categories.”

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